Evaluation that carries authority

It is a truism that the value of PR and communications strategies can be hard to measure effectively.

At Kantar Media, we provide a balance sheet for your success.

Our media audits of your corporate communications and PR campaigns have authority, credibility and independence, enabling your worth to be understood by a wider audience, across everyone from stakeholders to board members.

Yet beyond our ability to measure success, our global reach and understanding enables national campaigns to be measured to a common methodology, allowing successful strategies to be identified and rolled out globally.

Through the integration of Presswatch Media in 2007 and Precis in 2010, we have now built the largest evaluation agency in the UK, with a strong heritage in both custom reporting and industry benchmarking. Kantar Media is affiliated to AMEC, FIBEP, IABM and UKMMA, ensuring that we apply consistent evaluation standards across 50 countries worldwide.

Press Releases

4th May 2012 - The Kony campaign; What It tells us about marketing to Britain's young people

The activist group ‘Invisible Children’ set a world record earlier this year when their ‘Kony 2012’ video campaign went viral – it was viewed over 100 million times in less than a week. Insight from Kantar Media’s latest Youth TGI survey reveals that Britain’s youngest consumers are a skittish bunch – marketers must therefore adapt quickly to engage them effectively.

Pulse on the Economy

In this paper, we share how the convergence of two major influences – the economic recession and the “Social Media Revolution” – led to a research partnership between Kraft Foods and Cymfony, a Kantar Media company, to understand how the challenging economic climate affected consumers’ attitudes and behaviours regarding grocery shopping.

Media Monitoring & Evaluation

Global media monitoring and media evaluation requires precise media intelligence, something we promise you thanks to the integration of Presswatch and Millward Brown Precis.

Our broadcast monitoring, press cuttings, press monitoring, internet monitoring and media analysis is also informed by insights gained through over fifty years of experience previously known as TNS Media Intelligence, Tellex and Parker Bishop.

Audience Measurement

The audience measurement services we provide for organisations such as BARB go far beyond simply measurement.

Using the resources of software tools such as Infosys, Expert Software, X*pert, we ensure that TV measurement, radio measurement, and internet measurement all allow for more effective media planning using our PeopleMeter, VirtualMeter, Return Path Data and Portable People Meter PPM technologies.

KantarSport

KantarSport is our dedicated sports monitoring and sports research specialist unit that delivers genuine insights into the challenging sport and entertainment sector, playing a pivotal role in the sports sponsorship sector worldwide.

Working with sporting federations, sport rights holders, football clubs, sports clubs, teams, sports venues and sponsors across the globe.